Harley-Davidson’s CEO Jochen Zeitz was Germany’s fresh-faced corporate wunderkind when he took over Puma in the 1990s. Lately, he’s faced questions and concern from bikers and woke-exhausted consumers in the U.S. Zeitz is seen as a proponent of far-left ideology who, some critics say, has tarnished the legendary all-American Harley-Davidson brand since taking it over...
The leadership of Harley-Davidson is facing questions following a series of curious strategic decisions and public relations moves that have attracted widespread attention. The “woke” internal agenda of CEO Jochen Zeitz, and the shocking comparisons he made of himself to the Taliban, the global terror group, in his quest for “sustainability” have damaged the motorcycle...
Harley-Davidson released a statement on Monday renouncing DEI and other controversial company initiatives in the wake of social-media outrage and withering pressure from longtime loyal bikers. “It is critical to our business that we hire and retain the best talent and that all employees feel welcome,” the statement reads. “That said, we have not operated...
The Harley-Davidson motorcycle brand and business model are being “attacked” from within, social-media influencer Robby Starbuck suggested in a new post on X. He cited the words of the company’s own CEO, Jochen Zeitz, who’s been accused of going woke as he oversees the iconic brand. The German-born Zeitz took over as CEO in May...
Bikers who say they gave the Harley-Davidson brand its “bad—” image over the years, and even claim a role in helping to “build” its success, say they feel kicked to the curb amid the American motorcycle maker’s global expansion. Recent concerns about the brand’s latest “woke” tendencies also appear to have quickened the discontent among...
The Sturgis Motorcycle Rally is rolling through South Dakota for the 84th time this week. Credit local Indian Motorcycle dealer J.C. “Pappy” Hoel (1904-1989) for fathering what’s now the world’s premier celebration of motorcycles and an American way of life.The 10-day festival annually attracts more than 500,000 motorcycle enthusiasts from across the United States, and...
Harley-Davidson is facing biker backlash over fears that the American motorcycle manufacturer born with the renegade image is now identifying as woke. “@harleydavidson has been one of the most beloved brands in America but recently on CEO Jochen Zeitz’s watch, they’ve gone totally woke,” filmmaker Robby Starbuck shared with his more than 528,000 followers on...
Milwaukee, Wisconsin is America’s hog heaven. The city celebrates its status as the birthplace of Harley-Davidson motorcycles, a high-powered global symbol of American freedom, as the GOP Convention shortly rolls into town. Delegates to the Republican National Convention say they’re fueled by positive vibes and energy — and some plan to make the Harley-Davidson Museum...
